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"Octopus Cards profits up"

Octopus Cards, a smart-card issuer controlled by MTR Corp, said net profit rose to HK$68.8 million last year from HK$39.4 million the previous year. Turnover reached HK$207.1 million, up from HK$176.7 million.

--- Hong Kong Standard (1.4.2005)

"Octopus spreads its tentacles worldwide"

With nearly 9 million transactions a day and over 11 million cards in circulation, Hong Kong's contactless smart card operator, Octopus Cards Limited, is indisputably the world's number one electronic payment system operator and smartcard issuer.

Octopus Cards Limited is a prime example of a successful Hong Kong company taking its unique brand of operational expertise and technology to global markets. It acts as an international consultant to many overseas businesses especially those in the transport sector.

--- Hong Kong Trader (1.2.2005)

"Octopus spreads tentacles wider"

Few Hong Kong business innovations in the past 10 years have been as successful as the Octopus cards... Octopus Cards - which won last year's Enterprise Award (DHL/SCMP Hong Kong Business Awards) - is not resting on its laurels. It has embarked on setting up similar networks overseas and finding new ways to get people to use the cards.

--- South China Morning Post (8.11.2004)

"One country, two systems still gives IT sector the edge"

It (Octopus) has been a shining example to other transport markets worldwide of what can be accomplished using smart card technology.

--- Bulletin (10.2004)

"Beeping' Marvellous"

As Octopus celebrates its seventh anniversary this year, the sky appears to be the limit for the company's future growth as governments around the world look at how they can import this technology... . This little cards that we all take for granted today never fail to impress visitors to Hong Kong who always leave saying, "we should have something like this where we live." And soon, they may have the very same technology as Octopus spreads its tentacles overseas.

--- South China Morning Post, (17.8.2004)

"I adore my Octopus"

...I adore my Octopus. It's the Hongkonger's personal passport to the freedom of the city. As I cram into the MTR or leap on a bus or clamber heavily laden onto the Star Ferry, I wave that piece of plastic like the proverbially magic wand. Gates bang open, barriers slide away. How did we live without it?

This marvelous invention, mothered by common sense and fathered by modern technology, is one of our great community assets.

--- South China Morning Post (25.2.2004)

"Hong Kong Transit Operators Find Being Cashless is King"

...the payment method, known as the Octopus card, has done more than just replace pocket change on the bus. It has become a widely accepted electronic currency, used to buy a newspaper at 7-Eleven, a meal at a fast-food restaurant, even coffee at Starbucks. These stored value cards are common in Asian cities. But none have become as widely accepted as Octopus, or even been able to match it as a standard suitable for being rolled out elsewhere.

--- The Asian Wall Street Journal (19.2.2004)

"Epitome of Simplicity"

Hong Kong's Octopus Cards definitely needs no introduction. Every Hong Kong citizen traveling abroad and every visitor who returns home, will miss the ease of travel using the Octopus card. Not only is Octopus Card a major success story in smart card technology, but their success in achieving Simplicity is also unparalleled.

--- Best Practice Management Magazine (Oct-Dec 2003)

"Octopus strengthens grip and extends reach"

For Octopus Cards chief executive Eric Tai Yung-muk and his team, winning the DHL/SCMP Enterprise Award is a proud end to a landmark year. The tentacles of the revolutionary payment delivery system have extended yet further into Hong Kong life this year, and the company has established its first overseas operation.

--- South China Morning Post (12.12.2003)

"Octopus Card seeks to extend tentacles"

Octopus Card - the world's largest contactless smart-card, payment-system operator - plans to expand into more mainland cities after signing the first such deal on Monday.

--- China Daily (18.7.2003)

"Octopus: A Major Success Story"

Smart card technology though a flop in most cases around the world, has been embraced wholeheartedly by Hong Kong, in the form of Octopus. Octopus - the innovative "touch and go" electronic fare payment system that makes travel within Hong Kong extremely easy and simple is a major success story.

--- Best Practice Management Magazine (3.2003)

"Cash cards rule, change is passe in Hong Kong"

Octopus is easily the world's most successful experiment to date in stored-valued, electronic cash cards. Instead of pulling out bills and coins in subways, buses, fast-food restaurants and convenience stores, customers wave purses and wallets past devices that deduct dollars from their cards inside.

--- The Mercury News (25.11.2002)

"Hong Kong's Savvy Use of Smart Cards"

Octopus has been a hit since Day One back in 1997, quickly becoming well known as an instant ticket to every part of the city's transportation system. And Octopus is showing that its tentacles can reach far beyond the transportation system, with the card becoming the method of choice for buying all sorts of low-cost items...

--- Business Week Online (24.6.2002)

"Hong Kong Embraces the Octopus Card"

While trials or early stage deployments of similar systems have been made in Japan, Singapore, Rome and elsewhere, no major market has replicated the breadth or depth of Hong Kong's Octopus experience.

--- Reuters (4.6.2002)

"Will Octopus Smart Card Make Hong Kong a Cashless Society"

Hong Kong isn't known for being the center of technological innovation but it could very well become the first cashless society in the world, thanks to a little plastic card known as the Octopus.

--- The Wall Street Journal Online (1.4.2002)

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